Online or in person, understand that women want to be engaged and informed. They like having an opportunity to learn more about your product or services in a non-threatening and comfortable way.
One of the best ways to engage women is to ask them relational questions. By this I do not mean talking to them about their kids (or yours) or assuming that they are a Soccer Mom or that they even have kids. Do not ask them when their husband will be joining them or in any way indicate that they are not the primary focus of your conversation.
Do not try to “game” the system and take shortcuts to establishing a relationship with women. You have to expend the time to build the relationship. One way to do that is to connect with women by supporting the causes they care about: education, health care and community. Above all, be sincere. Women can see through insincerity quickly and will walk away instead of confronting it.
What’s the payoff?
If you connect with the right women, the rewards are vast. A woman who loves your product or service will tell her friends. And because women value relationships so highly, they frequently have a lot of friends. But you have understand that she puts her personal relationships at risk to do this, so you need to acknowledge and even reward her trust in you and your company.
Learn to market to women today and your business will prosper and thrive over the next few decades as women control more of this country’s wealth and continue to make a disproportionate amount of the purchasing decisions. Even better, you may find that your products and services are much improved by establishing these long –term customer relationships with women. That makes marketing to women a win for everyone.