Category Archives: Non-Profits
A Non-profit Primer (How to Succeed with Businesses without Being Trying) Part IV
Too many organizations make the mistake of only showing up at a business when they need something. Keep in mind, every time you ask a business to donate something to your cause, you are probably the 20th person to ask them for something this year. You have to treat this relationship as a two-way street. Continue reading
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A Non-profit Primer Part III (How to Succeed with Business without Being Trying)
I want to go over a few insights about the actual conversation that you need to have with your “prospects”. Start by telling everyone you meet about at least one of your Clearly Stated Needs (CSNs). I do mean everyone: your hair stylist, the cashier at the grocery store, even your spouse. Do it without being pushy and make sure you explain the agency mission and how this CSN will help fulfill the mission. Then ask, “Do you know anyone who might be able to help us with this?” After that, stand back and take notes, because I guarantee that they will have ideas and you want to get them written down so you don’t forget. Continue reading
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A Non-profit Primer Part II (How to Succeed With Businesses Without Being Trying)
In the previous article we talked about creating Clearly Stated Needs (CSNs) But you need to know how to use those CSNs effectively. So I’m going to give you some tips on a systematic approach to raising more funds, volunteers and awareness for your cause. And you can do most of it while eating lunch (or dinner). Continue reading
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Non-profit Primer Part I (How to Succeed with Businesses without Being Trying)
It seems like every non-profit in the world believes that if they just had enough money, all of their troubles would be over. More money would bring them more staff, more volunteers, a better building, more…well, you get the point. But the truth of the matter, is it doesn’t take just money to succeed and no matter how much money you throw at things, it won’t fix a poorly run board, an agency without a clear-cut mission or staff that is not invested. Continue reading
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