The World’s Easiest Marketing Tactic-Part I

Reasons to Write

We know we should write them, we love getting them and they cost next to nothing, so why don’t more of us send out Thank You notes? I have heard everything from, “I don’t know what to write” to “My handwriting isn’t legible.”  But this simple little note could be the key to your referral success and be worth thousands of dollars a year, if not a month. Why would you leave that kind of money on the table?

Thank you notes come in all shapes and sizes. What matters is what you write on the inside.

Here are a few reasons I use Thank You notes:

  • Clients keep Thank You notes for years, often prominently displaying them on their desk or bulletin board—can you be any more top-of-mind than that?
  • For the cost of postage, a note card and five minutes of time I can cement a referral relationship that will generate income for months or years—referral partners know that I will treat their referrals with the same care and attention I give them.
  • Current customers who pay in a timely manner also receive thank you notes—this encourages them to pay quickly and improves our company’s cash flow.

If these reasons have motivated you to begin writing Thank You notes, congratulations!  Schedule an hour once a week and start capturing some of that money that’s been sitting on the table.  For those who need a little extra help getting started, stay tuned for next week’s Six Simple Steps to Writing Perfect Thank You Notes.


Filed under Marketing

2 responses to “The World’s Easiest Marketing Tactic-Part I

  1. Love this article. It’s true, I love the notes that I get. And I have several to send out today,

  2. So true Jill. Love starting the day by sending a card to say thank you to someone and it’s always gratifying to receive them as well.

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