The World’s Easiest Marketing Tactic-Part II

Six Simple Steps to Writing Perfect Thank You Notes

Like many things in life, we’ve become adept at creating excuses for not doing things.  With Thank You notes, it’s been elevated to an art form. Even though they are a proven marketing tool, I have heard everything from, “I don’t know what to write” to “I don’t have time.” Blame it on our Mothers for forcing us to write painful notes to relatives or on our proclivity to text instead of talk, whatever the case, there is no denying the effectiveness of a great Thank You note.

Here are Six Simple Steps to writing the perfect Thank You note every time:

Just do it! Writing thank you notes can take minutes but be worth thousands of dollars in marketing good will.

  1. Start with the correct spelling of a person’s first name.  Sounds simple, but no matter how good your message is, after a misspelled name it won’t be heard.
  2. State the occasion for which you are writing the note—“It was a pleasure meeting you at the Chamber mixer.” Or “I was in your store last week shopping for a gift.”
  3. Then state the reason for which you are writing the note—“I appreciated the information you shared with me.” Or perhaps “I was pleased to hear your feedback on my ideas.”
  4. Actually say “Thank you”, “I can’t thank you enough.” Or maybe “Thank you so much.”
  5. End with an appropriate closing. I prefer “Sincerely” but “Best regards” and “Respectfully yours” are also pleasant ways to end a note. I can’t think of a business situation where the closing “Love” is appropriate, save that for your family.
  6. If you are a close or long-time business associate of your thankee, sign just your first name and do not enclose a business card (but do make sure your full name is on the return address section of the envelope). If you are sending a note to a new acquaintance or contact, sign your full name and include a business card to help jog their memory.

Following these simple steps will help you quickly craft the perfect Thank You note every time and take some of the stress out of coming up with the right thing to say. Notes don’t have to be long, just three sentences can do the trick, but they do need to be heartfelt and sincere.  If you need extra motivation to begin writing Thank You notes, read last week’s Reasons to Write and get started today, your results will be worth it!


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