How to Use an Online Review

With online searching becoming so much of a standard in looking for everything from a new doctor to a plumber or a great restaurant or book, it is important to know how to decipher reviews to ensure you are able to make the very best choices for you and your family.  So whether you check out Google, Amazon or Yelp reviews, ask yourself these questions before making a decision.

  1. Is it relevant?Gold star

Make sure that the review speaks to the issue or needs that you have.  It’s nice to know that a repairman has a great smile, but that doesn’t tell you anything about his repair skills.

  1. Is it specific?

Another issue I’ve encountered is people telling you someone is “really good” but not telling you WHY they think so.  I want to know exactly what service the company performed for you and what the positive (or negative) outcomes were.

  1. Is it dated?

I always read the most recent reviews first.  I’ve found that organizations can change (just like people, imagine that!) so I tend to give more weight to the most recent reviews and will generally not look at anything much over a year old.

  1. Does it include credentials?

I’m looking for information on years in business, training, certifications or excellent end results so that when I pick a company I am confident that they have the resources to do a good job for me.

  1. Is it rational?

Unfortunately, for some reason there are some individuals that will decide to “flame” a company.  I have learned to filter out multiple negative rants that appear to come from the same person or group of people.  If the reviews seem a little too over the top, then I generally try to do some additional research.  A good clue is name calling or profanity.

  1. Is it too good to be true?

Occasionally I will come across a set of reviews that swing wildly from bad to good and back again. That is my clue that the company is having someone write good reviews (usually a family member or employee) to try to cover up the bad ones and push them further down the list.  I consider this  an act of bad faith.  I don’t mind having companies answer the accusations in a bad review and I usually even give them extra credit if their answer is polite and even-handed, but I will completely eliminate reviews that try to bolster a company’s rankings.

Reading reviews is a great way to find your next fabulous pet sitter or lawn care company, just be sure to apply your critical thinking skills to the process so you can have an awesome outcome!

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December 13, 2013 · 2:35 pm

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