For many of us, Memorial Day is the unofficial start of summer. For a business owner, you should also consider it the start of your warm weather business game plan. In Indianapolis, Carb Day is the perfect time to kick-start your plan. Here’s how..Ladies and Gentlemen, Start Your Engines
Category Archives: Entrepreneur
I wanted to take 1 minute, to share this article that I wrote for BlogBNI as a reminder to myself today–no matter how busy you are, you can almost always scrape up 1 minute to do one of these things. I’ll bet the ROI will be far more than you invested!
Most BNI members understand that visitors are important to their chapter for a number of reasons—generating more referrals, providing access to new people and, most importantly, becoming new BNI members. But even though visitors are extremely important to the health of a chapter, many of us fail to take them seriously.
What do I mean? Here’s an example:
If I had a customer meeting that was 100 miles away from my home at 7 am tomorrow morning, do you think I would call to confirm that appointment today? You bet I would!
I wouldn’t want to risk driving all that way before the sun was even up to find out that my customer needed to reschedule because of a work emergency. Yet, many of us fail to confirm attendance with our invited visitors the day before our weekly BNI meeting.
Suppose, to take it a step further, I confirmed ahead of time, but when I showed up at that early meeting, my customer wasn’t there. What would you do?
Of course, you would probably wait for the customer a few extra minutes and then you would call them to make sure everything was alright. Do you do that when a visitor doesn’t show up for a meeting? Or do you just think, “Well, it probably wasn’t a good fit for him anyway”?
Lastly, after that meeting with an important customer, do you follow-up with a thank you email or note? How about someone who has taken the time and effort to visit your chapter?
When we invite visitors to our BNI chapter, we owe them the exact same courtesy as we would give any other business appointment and that means employing the Actions that Achieve:
- Call the day before to confirm the appointment.
- If someone doesn’t show up, call immediately to see if they are alright and find out why they didn’t come. Reschedule with them.
- Send a Thank You note or email.
Get serious about your visitors and the business they represent, apply Actions that Achieve and increase your visibility, credibility and profitability in your chapter and business.
My husband came home from a bike ride the another night with another story about someone who had nearly run him off the road and come perilously close to having caused a crash with two other cars. This, unfortunately, if not such an unusual occurrence. What made it stand out in his mind was this–there was a company name on the car.
While he wasn’t very familiar with the local construction company named, he certainly has a negative image of them now. And here’s the thing, it has NOTHING to do with how well they construct buildings and everything to with his experience (unwitting or not) with one person.
Do you think he’ll have good things to say about that company when their name comes up in conversation? While my husband is a nice guy, he’ll uncountably recount his ONE experience with ONE person from that company. Sadly, that company may never know the harm that one employee did to their reputation.
I think we can all agree we may behave a little better under the watchful eyes of the boss. So how do you make sure that your employees are representing your company in an outstanding manner no matter where they are? A lot of it comes down to corporate culture and probably has as much to do with how the boss behaves and treats the staff as anything else. Show me a boss who cares for and supports their employees and I’ll show you employees who go out into the world and show that same care and concern to others.
You really can’t BUY the positive Public Relations (PR) that comes when one of your employees stops the company car at the side of the road to help someone change a tire. It may not seem like a big deal, but those hundreds of cars flying past are filled with people who will notice and file that positive impression away for future reference.
While it’s not the standard business school method for creating a PR plan, having a positive company environment and happy employees will go a long way towards creating the very best environment for a PR plan to flourish. So the next time you are thinking of investing in PR, start with your company culture and make sure that your people are delivering the company impression that you really want.